[…] PRESS HERE to watch the stunning visual, which first premiered via Forbes.com. Joining forces with Dallas-based multi-media creative studio Reel FX, the video blends together hyper-reality and augmented reality and speaks to the band’s ability to remain at the forefront of innovation and technology. Complementing the lyrics of the song, the story begins with an illicit cigarette drag offered by a smoky brunette. Enticed by the connection made inside his retro user interface, he slowly becomes incapable of distinguishing artificial intelligence from reality and a crazy night of Chicago debauchery ensues. To achieve this feeling, the team experimented with frantic edits, bold colors and UI overlays. An ode to the band’s biggest fans, the video is peppered with hidden items from their 20 year career. “The Silent Type” is from the band’s 11th studio album it’s not us, out January 12th. Comprised of 11 wide-ranging, vibrant songs the LP is a dynamic statement album that showcases the versatility and world-class musicianship that is at the band’s core. By harnessing the energy of their live performances into the precision of their studio craft, it’s not us encapsulates a range that is rarely found in a single band and displays their most succinct and accessible songwriting to date. it’s not us is available NOW for pre-order. In addition to the standard download, CD, and vinyl, this release offers the most robust deluxe package UM has ever created – PRESS HERE for more information. […]
[…] PRESS HERE to watch the stunning visual, which first premiered via Forbes.com. Joining forces with Dallas-based multi-media creative studio Reel FX, the video blends together hyper-reality and augmented reality and speaks to the band’s ability to remain at the forefront of innovation and technology. Complementing the lyrics of the song, the story begins with an illicit cigarette drag offered by a smoky brunette. Enticed by the connection made inside his retro user interface, he slowly becomes incapable of distinguishing artificial intelligence from reality and a crazy night of Chicago debauchery ensues. To achieve this feeling, the team experimented with frantic edits, bold colors and UI overlays. An ode to the band’s biggest fans, the video is peppered with hidden items from their 20 year career. “The Silent Type” is from the band’s 11th studio album it’s not us, out January 12th. Comprised of 11 wide-ranging, vibrant songs the LP is a dynamic statement album that showcases the versatility and world-class musicianship that is at the band’s core. By harnessing the energy of their live performances into the precision of their studio craft, it’s not us encapsulates a range that is rarely found in a single band and displays their most succinct and accessible songwriting to date. it’s not us is available NOW for pre-order. In addition to the standard download, CD, and vinyl, this release offers the most robust deluxe package UM has ever created – PRESS HERE for more information. […]
[…] McGee also released a video for “The Silent Type.” PRESS HERE to watch the stunning […]